holy moly overnight oats

Holy Moly to launch vegan overnight oats in Sainsbury’s

Plant-based model Holy Moly, well-known for its avocado dips, has now branched out into the breakfast market with a brand new vegan in a single day oats product.

The brand new product is made utilizing almond milk and is flavoured with a fruit purée product of pineapple, mango, banana and passionfruit. As a breakfast which is ‘ready-to-eat’ the model might be offering a handy and satiating breakfast for vegans and people following a dairy-free weight loss plan.

Containing fewer than 100 energy per pot and being freed from added sugars or preservatives, the brand new in a single day oat pot is ideal for a speedy but wholesome snack or breakfast.

‘Tapping into the surging demand’

Holy Moly mentioned the launch would permit it to “safe a slice of the worldwide oatmeal market” by “tapping into the surging demand for modern, oat-based immediate breakfasts and snacks that complement busy life”.

Co-founder Tom Walker added, “Our In a single day Oats will ship a mainstream different to high-sugar and additive-laden choices that dominate the breakfast-to-go sector.”

‘Making use of the identical rules of innovation’

This new breakfast pot is the newest transfer outdoors of avocado-related merchandise for Holy Moly, after the launch of their new ‘Nutshakes’ earlier this month. Walker mentioned the model was “making use of the identical rules of innovation that delivered success” for his or her earlier merchandise.

Holy Moly’s In a single day Oats might be accessible this week in Sainsbury’s for £1.75 per pot.

Want some new breakfast inspiration? Learn our compilation of 30 vegan breakfasts that can hold you full till lunch.

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