VegNews.ImpossibleCanadaRetail

Unimaginable Burger Debuts at 600 Grocery Shops Throughout Canada


This week, California-based firm Impossible Foods will roll out its Unimaginable Burger at practically 600 Sobeys and Sobeys-owned grocery shops throughout Canada—marking the primary time Canadians should purchase the plant-based burger in shops. The burger—bought in 340 gram packages for CAD$11.99—can even be out there on the grocery chain’s supply platform Voilà by Sobeys. The retailer has an unique on the Unimaginable Burger till February 2021 at which level it would develop to 1,500 shops throughout Canada. 

“We’re proud to be the primary nationwide retailer to convey Unimaginable Meals to Canada,” Paul MacLeod, Vice President, Merchandising at Sobeys Inc., stated. “We’re at all times trying to discover modern merchandise to maintain our assortment attention-grabbing and modern for households throughout Canada and the Unimaginable Burger is a great-tasting alternative for patrons looking for plant-based meat.”

The corporate’s retail launch follows the debut of the Unimaginable Burger in a dozen Canadian restaurants last month—which marked the primary worldwide enlargement of the plant-based burger outdoors of Asia. The Unimaginable Burger is now out there at greater than 450 eating places throughout Canada.

Stateside, Unimaginable Meals—which debuted at high-end eating places in 2016—is aggressively increasing its retail footprint. The Unimaginable Burger first launched within the retail sector in September 2019 and has grown its retail distribution by 100-fold within the final six months to greater than 50,000 shops, together with Walmart, Sprouts Farmers Market, Trader Joe’s, Kroger, and, most just lately, Target.

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