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Puerto Rican Startup to Launch Vegan Cookies in US Shops


Puerto Rican vegan startup Tasty Smart will quickly increase to america. The corporate, based in 2009 by Ailed González-Quintana and Jonelie Vélez-Román, presents boxed vegan and gluten-free cookies in flavors similar to guava, almond, and chocolate chip, together with pancake and cake mixes. To keep away from cross-contamination, all Tasty Good merchandise are manufactured in a devoted gluten-free and vegan facility in Puerto Rico. 

“After growing a high-quality, gluten- and dairy-free product, we determined to make it even more healthy [by making it vegan], since we’re nicely oriented and dedicated to the well being and wellbeing of a plant-based food plan,” Vélez-Román advised VegNews. “Along with being a vegan product, we additionally contribute to the atmosphere, which for us is essential as a result of we handle our future generations.”

Tasty Good is obtainable in 80 p.c of prime supermarkets throughout Puerto Rico. Whereas the corporate is at present within the analysis and improvement part of growth to the US, they plan to focus on Latino communities which are searching for more healthy merchandise. “Figuring out the significance and significance of coming into different markets, we first determined to certify our manufacturing plant with the very best requirements of high quality and meals security to ensure a top-notch product on this market,” Vélez-Román mentioned. 

Tasty Good is receiving help from the Parallel18 accelerator program in Puerto Rico to assist it scale to international markets. Along with providing its merchandise in US supermarkets, the corporate plans to increase its manufacturing facility to the US with a sister firm.

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