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Tofurky’s Vegan Cheese Line Is Lastly Coming To Shops


On November 1, new vegan cheese shreds made by Moocho—a sub-line from iconic model Tofurky Co.—will make its retail debut at HEB shops throughout Texas. The brand new line can be out there in Mozzarella, Cheddar, and Fiesta Mix shreds with a urged retail worth of $4.99 for an 8-ounce bag. 

Tofurky first launched the Moocho sub-line in February 2019 with three cheesecake flavors (Triple Berry Swirl, New York Fashion Vanilla, and Chocolate) after clients requested {that a} vegan cheesecake included in its 2018 vacation feast equipment change into a stand-alone product. In February 2020, Tofurky introduced it might develop the Moocho line to incorporate vegan cheese shreds together with cream cheese in Plain, Backyard Vegetable, and Strawberry varieties. 

“We had deliberate on launching Moocho shredded cheese firstly of 2020, nevertheless COVID-19 offered us with just a few challenges when it comes to last product commercialization; with labor and provide chain unpredictability,” Tofurky and Moocho CEO Jaime Athos advised VegNews. “We had been pressured to pause and pivot to ensure that we may ship on our taste and worth targets, with out compromise. We’re actually excited to ship on our breakthrough product imaginative and prescient, throughout the retail market. The chilly texture and meltability actually level-up the class providing, serving to to welcome a brand new wave of customers to the dairy-free class.”

Whereas the COVID-19 pandemic delayed the launch of those merchandise in shops, the model’s entry into HEB shops alerts the start of its retail launch, which is predicted to develop to different retailers and areas. “Looking forward to early 2021, now we have many different retailers and meals service gamers hungry to launch Moocho cheese with their audiences,” Athos mentioned. “Our aim entails fast nationwide distribution to construct progress and loyalty for dairy-free cheese that’s much like shopper buy habits for dairy-free milks.”

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