Purezza food

Vegan pizza chain Purezza to increase into retail and abroad

The UK’s first vegan pizza chain Purezza is now set to tackle the world, with plans to increase into the abroad market in addition to launching their signature vegan mozzarella within the retail sector. Together with the assistance of buyers from throughout the globe, the chain has raised sufficient funding to take it mainstream.

With 4 places throughout the south: Bristol, London, Brighton, and Hove, Purezza has definitely made a reputation for itself. The chain even received Nationwide Pizza of the Yr award in 2018, beating 14 dairy-cheese pizzas to the highest spot.

Vegan mozzarella

Purezza can be opening an 8,000 sq. foot manufacturing unit to mass-produce their Italian brown rice milk mozzarella onto cabinets throughout the nation.

“This is a chance to benefit from the Purezza expertise from dwelling,” Purezza Co-Founder Tim Barclay stated. “Our plant-based mozzarella is designed to rival premium Italian buffalo mozzarella. [It gives] the identical high quality and taste that individuals count on from a traditional meals, however with fashionable and sustainable strategies of manufacturing.

“We will’t watch for individuals to have the ability to prepare dinner with it themselves.”

‘Individuals discover giving up cheese tougher than meat’

Vegan funding agency Veg Capital additionally took half within the funding, with the goal to focus particularly on bringing Purezza’s cheese to the retail sector.

Managing Director Matthew Glover defined: “Through the years of selling Veganuary and surveying members, it grew to become clear to me that individuals discover giving up cheese tougher than meat.

“Creating options to dairy cheese is a vastly essential aspect to serving to shift society to plant-based diets.”

Purezza’s large success throughout the South is an indicator of fixing attitudes in the direction of vegan options, and we hope that when their mozzarella hits the grocery store cabinets it would encourage much more shoppers to surrender dairy cheese.

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