Chile-based vegan startup The Not Company (NotCo) made its debut in the USA with the launch of NotMilk (in entire and 2-percent varieties) at Complete Meals Market areas nationwide on November 1 (World Vegan Day). The brand new milk (which retails at $4.99 per half gallon, costs might range by location) was created to look, style, and performance precisely like its animal-derived counterpart from parts that embody pineapple and cabbage due to NotCo’s proprietary synthetic intelligence expertise “Giuseppe.” Based in 2015 by biotech engineer Matías Muchnick, biochemist Pablo Zamora, and pc scientist Karim Pichara, NotCo makes use of Giuseppe to grasp animal merchandise on a molecular degree and recreates them from its intensive library of vegetation and plant-based elements. “We’re all the time repeatedly trying to innovate and create plant-based merchandise that mimic their animal product counterparts, however for the quick future are enthusiastic about launching and rising NotMilk within the US with our Complete Meals partnership,” Muchnick advised VegNews.
In Chile, NotCo has created a set of vegan merchandise, together with chickpea-based NotMayo (which has large home distribution); NotMeat (which Papa John’s added to its menu, alongside with US-based Observe Your Coronary heart cheese, throughout Chile in February); amongst different revolutionary merchandise. In March, NotCo raised $30 million from a number of buyers, together with from corporations managed by Amazon-founder Jeff Bezos, and closed an $85 million Series C round in September to fund its US growth.
“Now we have an intensive portfolio of merchandise already efficiently launched in Latin America and are evaluating alternatives throughout our portfolio to enter the US as the one firm that has concurrently launched merchandise out there disrupting eggs, dairy, and meat—three huge meals and beverage segments,” Muchnick mentioned.