Vegan jerky maker Urban Cowboy lately launched in Entire Meals Market areas within the Southwest area of the US. City Cowboy’s three jerky flavors (Candy Onion Teriyaki, Sriracha, and Black Pepper) are actually obtainable in 12 areas in Dallas, Houston, Austin, and Shreveport, LA. The corporate spent two years growing and refining the recipe utilizing synthetic intelligence-assisted expertise to create its jerky from mushrooms and a mix of spices. The model’s tools and techniques had been designed to be distinctive to its course of and permit its merchandise to have a uniquely meaty texture.
“Rising up in Texas with entry to a number of the finest small-town meat market jerky on the planet, I used to be obsessive about jerky after I ate meat,” City Cowboy CEO and founder Waylon Peele informed VegNews. “That was the primary factor I missed after years of being vegan. So sooner or later someday over two years in the past I awoke, had an irresistible longing for jerky, and went on Amazon and ordered about $200 of each sort of vegan jerky I may discover. Sadly, I used to be disenchanted—nothing tasted like or had the feel of what I used to get from the meat markets … good old school craft jerky. And that’s when the experimentation started.”
City Cowboy is presently onboarding with a nationwide distributor to increase to the remainder of the area. It additionally plans to make the most of its expertise to create and launch extra merchandise, together with two presently in growth with a deliberate launch in 2021.
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