Silk Launches Its First Vegan Yogurt Line for Youngsters


This month, Silk launched a line of vegan yogurts crafted particularly for youngsters at choose retailers nationwide. The brand new Silk Youngsters Almondmilk Yogurt Various line is accessible in Strawberry, Apple Cinnamon, and Blended Berry flavors and is fortified with vitamin D and calcium whereas that includes 25 p.c much less sugar per ounce than different yogurt options. The vegan yogurts are bought in four-packs of 4-ounce single-serve cups for a steered retail worth of $4.99.

Vegan yogurt for a “new regular”
Danone North America—Silk’s dad or mum firm—unveiled the brand new line this week throughout its Little Bites, Huge Influence digital dialogue panel whereby business consultants mentioned the “new regular” created by the continued COVID-19 pandemic, the place youngsters are consuming at residence extra typically and fogeys are liable for their vitamin in new methods; residence cooks are extra fascinated about experimenting with plant-based meals; and having wholesome, plant-based snacks available permits mother and father to handle their work-from-home schedules. 

“This can be a essential time for folks throughout the nation, and Danone North America has convened an vital dialog with business consultants to debate the present challenges in youngsters’s vitamin as a result of COVID-19 pandemic,” Lia Stierwalt, Senior Director of Advertising and marketing for Silk Plant-Primarily based Yogurt Options, stated. “We’re pleased to announce the launch of Silk Youngsters Almondmilk Yogurt Various as a part of the answer, increasing our firm’s child’s portfolio and platform with a scrumptious plant-based choice that children love, and fogeys can be ok with.” 

Along with unveiling Silk’s new yogurts, Danone North America, in partnership with grocery chain Hannaford Supermarkets will donate $100,000 in Silk, Horizon Natural, and Danimals merchandise to the Regional Meals Financial institution of Northeastern New York to help households in want. 

Danone’s plant-based push
In 2016, Danone closed a $12.5 billion acquisition of WhiteWave Meals—dad or mum firm of vegan manufacturers Silk, So Scrumptious, Vega, and Alpro. It has since innovated its product portfolio to incorporate further vegan strains akin to Good Plants (a part of its Mild & Match model) and a coconut milk-based model of its in style Oikos yogurt. In Could, Danone introduced it’s making a Plant-Based Acceleration Unit (PBAU), a separate enterprise aimed solely at rising its world plant-based gross sales from $2.2 billion in 2019 to $5.4 billion by 2025. By means of its newly shaped PBAU, the multinational model plans to develop into new classes akin to espresso, child meals, and wholesome growing old options, along with pivoting a few of its bigger manufacturers into the plant-based sector.

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