Vegan influencer Tabitha Brown stars in a brand new video to advertise Veganuary, a marketing campaign that challenges folks to go vegan for the month of January and past. Produced by Air pollution.television and directed by Asher Brown, the video depicts the actress consuming quite a lot of meals—from doughnuts to nachos to colourful veggie bowls—to finish the problem earlier than she will get stymied by a fly, who she by accident eats, within the kitchen. The video sends a message that perfection shouldn’t hinder success, a message Brown and Veganuary have in widespread of their strategy to transitioning to a vegan life-style. “For those who ever thought of going vegan however didn’t wish to do it alone, Veganuary has you coated,” Brown stated. “We will all strive it collectively on the similar time.”
Brown rose to fame in 2017 when a video of her consuming a vegan Smoky TTLA sandwich from Complete Meals went viral. Since then, the actress amassed hundreds of thousands of followers on social media (together with 4.5 million on TikTok), secured her own show on the Ellen community, and made numerous appearances on tv exhibits to assist celebrities (akin to Laverne Cox, Tiffany Haddish, Jada Pinkett Smith, and Steve Harvey) prepare dinner vegan meals.
Veganuary good points steam
Based in 2014 by Matthew Glover and Jane Land in the UK, Veganuary has amassed multiple million members since its launch. Yearly, companies within the UK cater to Veganuary members by debuting plant-based merchandise and menu objects. This yr, a slew of latest choices have been launching forward of Veganuary within the UK, together with Hellmann’s three new mayonnaise flavors (Garlic, Chipotle, and Baconnaise); Heinz’s Vegan Mayo and Salad Cream (a creamy salad dressing); 4 new vegan sandwiches at Starbucks; a vegan rooster sandwich and chocolate cookie at Subway; and extra. Earlier this month, Glover additionally launched VFC, a brand new vegan rooster model created to protest the animal agriculture business.
The marketing campaign got here to the USA final yr and companies stateside, together with Yelp, Aveda, Albertsons, Hellmann’s, Mendocino Farms, Tofurky, Comply with Your Coronary heart, Violife, and dozens extra, will be a part of Veganuary this yr by providing promotions, giveaways, and particular menu objects, whereas creating specialised advertising campaigns for plant-based merchandise.
At present, the marketing campaign has 350,000 pledges and is effectively on its manner of attaining its objective of 500,000 members this January.
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