In 2021, ice cream model Ben & Jerry’s will launch a brand new vegan taste, Change the Whirled, in partnership with soccer star and vegan racial justice advocate Colin Kaepernick. The brand new taste is a everlasting addition to Ben & Jerry’s growing vegan line and contains a caramel sunflower butter base—an innovation the ice cream firm launched final January—that’s loaded with fudge chips, graham cracker swirls, and chocolate cookie swirls.“I’m honored to companion with Ben & Jerry’s on Change the Whirled,” Kaepernick mentioned. “Their dedication to difficult the anti-Black roots of policing in the US demonstrates a fabric concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to spend money on futures that may make us safer, more healthy, and really free.”
Preventing for change
A portion of the vegan taste’s gross sales will probably be donated to Know Your Rights Camp, a racial justice group Kaepernick based in 2016 in Oakland, CA to advance the liberation and well-being of Black and Brown communities. “Colin Kaepernick and his Know Your Rights Camp is the right companion for Ben & Jerry’s to proceed to advance our work on problems with racial justice,” Ben & Jerry’s CEO Matthew McCarthy mentioned. “Ben & Jerry’s is proud to diversify our taste portfolio by honoring Kaepernick with a full-time taste. We deeply respect how Colin makes use of his voice to protest racism, white supremacy, and police violence by way of the idea that ‘love is on the root of our resistance.’ We’ve got super hope in what we are able to accomplish collectively.”
Change the Whirled will probably be obtainable in US scoops retailers and in pints for a urged retail worth of $4.99 to $5.99. To increase the attain of the charitable taste, Ben & Jerry’s may even provide it in the UK, Germany, Switzerland and the Netherlands.
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