In January 2021, Past Meat will launch its well-liked vegan Past Burger at 7,000 places of CVS Pharmacy nationwide. The model can even launch its new Beyond Meatballs—vegan meat that’s pre-rolled and pre-seasoned with a mix of Italian spices—at 5,000 CVS places nationwide. “CVS has now develop into a spot the place individuals are choosing up some family grocery items, so we wish to be there,” Past Meat CEO Ethan Brown mentioned throughout the firm’s current earnings name, including that the corporate is planning so as to add different merchandise to the distribution channel.
The enlargement comes after a 12 months of development for Past Meat, which tripled its retail footprint at Walmart to 2,400 locations this fall and slashed costs on its Past Burger (by way of its limited-edition Beyond Cookout Classic bulk pack) this summer time to make its vegan meat extra reasonably priced to customers searching for protein throughout the COVID-19-induced meat scarcity.
On the foodservice aspect, Past Meat has had an eventful week with the launch of limited-time Beyond Pan Pizzas at places of Pizza Hut nationwide. The model additionally revealed that it’s working with McDonald’s to launch its McPlant burger—a plant-based burger the chain plans to launch in 2021 as a part of its new McPlant platform that might additionally launch plant-based rooster and breakfast sandwiches.