It’s official. The future of meat is plant-based!
Vegan meat giant Beyond Meat has just signed a 3-year global contract with fast-food chain McDonald’s, indicating big changes on the horizon.
The brand has also signed a deal with Yum! Brands, the corporation behind KFC, Pizza Hut and Taco Bell, spanning over 50,000 outlets across the globe.
It is undeniable that these chains make up the majority of fast-food consumption, so the long-term addition of plant-based alternative Beyond Meat to their menus will hopefully drive flexitarian attitudes.
This news comes shortly after the exciting announcement of the McDonald’s McPlant burger using a Beyond Meat patty, currently trialling across Scandinavia.
Founder and CEO of Beyond Meat Ethan Brown commented: “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
‘The future of meat will be plant-based’
In a statement sent to Vegan Food and Living, The Good Food Institute executive director and food industry expert Bruce Friedrich explained:
“With these two deals, the world’s largest restaurant chains are placing plant-based meat directly on the plates of millions of customers around the world. McDonald’s and Yum Brands have doubled down on plant-based meat and have demonstrated the long-term potential they see in the category.
“Progress happens when a more sustainable choice is the default choice. This agreement between Beyond Meat, McDonald’s, and Yum Brands gets plant-based meats a giant step closer to becoming standard fare and the default choice.
“This is the clearest sign yet that the future of meat will be plant-based.”
Specific details about the dishes that the collaborations will produce are yet to be revealed, but we can only assume that they will be targetted at flexitarians and demonstrate the undeniable power of plant-based protein.
With plant-based meat alternatives constantly evolving, it begs the question:
The rise of vegan junk food, delicious or dangerous?