Beyond Meat is embarking on a mass European expansion, with plans to enter 445 new retailers in the UK alone.
This marks a significant milestone as it demonstrates the global shift towards more plant-focused diets and the rise of flexitarianism.
In January this year, the Beyond Sausage launched into Sainsbury’s stores and this month the retailer is nearly doubling its distribution of the Beyond Burger nationwide.
Moreover, Waitrose recently launched both products across its stores, making the meat alternative even more accessible.
This is in addition to the hundreds of UK restaurants serving up Beyond Meat too, making the brand truly accessible to everyone.
Over in mainland Europe, Beyond Meat is launching into 1,000 new German retailers, and 1,140 new stores in Austria. Furthermore, the brand’s new product Beyond Mince became available in Switzerland and the Netherlands for the first time this year.
‘More accessible to all’
Speaking in a statement sent to Vegan Food and Living, Chief Growth Officer at Beyond Meat, Chuck Muth, said:
“These new and expanded retail partnerships in the UK serve as strong proof points that Europe’s appetite for plant-based meat and Beyond Meat products, in particular, is on the rise.
“We know our customers are looking for alternative protein options that taste great, and due to consumer demand we’ve been able to grow rapidly to make plant-based meat options that are better for the planet and more accessible to all.”
Collaborations with major companies
Beyond Meat is already by now a household name, but the brand is signing major collaborations left right and centre.
In January, Beyond Meat announced a partnership with Pepsi to collaborate on plant-based drinks and snacks in the US, entitled the PLANeT Partnership.
It was then announced in February that the brand had signed a 3-year contract with McDonald’s and Yum! (the corporation behind KFC, Taco Bell and Pizza Hut). It is undeniable that these chains make up the majority of fast-food consumption, so the long-term addition of plant-based alternative Beyond Meat to their menus will hopefully drive flexitarian attitudes.
We can’t wait to see Beyond Meat take over the world with plant-based goodness, and for meat replacements to become the norm.
Trying to convince your loved ones to try more plant-based options?
Here are 30 Meat-Free Meals The Whole Family Will Love.