Frozen food brand Birds Eye has just announced the launch of a trio of new meat-free products that will be welcome news to those looking for plant-based chicken alternatives.
Joining Birds Eye’s plant-based Green Cuisine range this month are some brand new Burgers and Crispy & Southern Fried Grills which are perfect for summer BBQs.
Birds Eye’s new vegan chicken burger comes hot on the heels of the launch of Burger King’s new chicken burger, the Vegan Royale, and are the perfect product for those wanting to recreate the burger at home.
The new additions to the range are made with wheat protein, which is low in saturated fat and a great source of fibre, and coated in Birds Eye’s signature crispy coating which it uses across its chicken portfolio.
Product of the Year 2021
The new launches from Birds Eye follow on from the successful launch of its Green Cuisine Chicken-Free Dippers last year.
In fact, the new meat-free chicken products from Birds proved so popular that they won the Product of the Year 2021 following a fan vote.
If you can’t wait to give them a try, the new Birds Eye Green Cuisine Chicken-Free Southern Fried Grill are already available in Tesco.
You’ll have to wait a little longer to get your hands on Birds Eye’s Chicken-Free Crispy Grill and Chicken-Free Burgers however as these will launch from mid-May in Tesco, Asda, Sainsbury’s and Morrisons.
In a statement sent to Vegan Food & Living, Birds Eye Marketing Manager Jess Ali said that with many families “continuing to cut down on meat”, the brand was keen to “continue offering great tasting vegan alternatives of our most popular chicken products.”
According to Ali, Birds Eye is “using our most popular coatings to ensure a consistent taste that families know and love.”
The Birds Eye Green Cuisine Chicken-Free Southern Fried Grill is already available in Tesco, while the Chicken-Free Crispy Grill and the Chicken-Free Burger will launch from mid-May in Tesco, Asda, Sainsbury’s and Morrisons.
Looking for the perfect recipe to test out Birds Eye’s new vegan chicken burgers in?
Try these incredible vegan burger recipes!