Black-Owned Vegan Cookie Model Comes Again From Brink of Closure With Storefront in San Diego

As we speak, vegan cookie firm Maya’s Cookies is opening a storefront in San Diego, CA. Along with the brand new storefront, the corporate sells its handmade gourmand cookies on-line with nationwide supply, at farmers’ markets, and in choose native retailers. The brand new boutique-sized retailer is on the entrance of the corporate’s manufacturing kitchen area. The opening day menu consists of vegan cookies in flavors corresponding to Chocolate Chip S’mores, Marble Fudge, Birthday Cake, Caramel Pecan, Snickerdoodle, in addition to the lately launched “The Obama” (named after former First Woman Michelle Obama); pre-made cookie dough in Gingerbread and Chocolate Chip flavors; and Kula ice cream pints made by a neighborhood feminine artisan. For the storefront, Maya’s plans to work with native and nationwide companions to create particular in-store occasions, showcase companion merchandise, and have unique flavors and merchandise. 

“Opening a storefront has been lengthy requested and I’m so excited to lastly be able to convey the imaginative and prescient to life,” Maya’s Cookies founder Maya Madsen advised VegNews. “One of many issues I realized over the summer season was how essential connecting to our group is. There’s such satisfaction in assembly our followers and prospects first-hand. I at all times say that ‘cookies make folks completely satisfied’ and it’s fairly superior to see it in individual.”

Earlier this yr, Maya’s was hit exhausting through the COVID-19 pandemic, which compelled the corporate to let go of about half of its staff. Since then, it has witnessed a 10,000-percent spike in sales following the resurgence of the Black Lives Matter motion. The corporate has ramped up manufacturing to accommodate the brand new stage of quantity, together with doubling the dimensions of its kitchen, securing a warehouse and transport facility, and rising its employees. 

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