Last January Burger King launched a vegan ‘Rebel Whopper’ which swapped out beef for a plant-based patty. However, despite reports that the plant-based option would be returning to menus soon, a spokesperson for the company has revealed to us that it will not be coming back.
The spokesperson said: “Contrary to speculation, the Rebel Whopper® will not be making a return to the Burger King UK menu, but rest assured, we have lots of exciting new plant-based options on the horizon that we can’t wait to tell you about. Watch this space.”
Is meat off the menu for good?
While the introduction of more vegan options will result in less meat on the menu, Murdoch admits that he will never eliminate beef altogether. He insists, “We are still very proud of our beef”.
This is despite the significant negative impact that animal agriculture, particularly beef, has on our planet.
However, one solution could be cell-cultured meat, which is currently still in development across the globe. Lab-grown beef could pave the way for the consumption of animal products without the environmental and ethical issues that accompany them.
Murdoch explained that while cultured meat could be a possibility “in the future”, he doesn’t think his customers are “quite ready for [it] today”.
Burger King for Good
Burger King UK is also on a mission to improve its eco-credentials as it has just announced its road map on ‘sustainability, food quality and ethics’ in a new charter entitled: Burger King for Good
The company has set itself some ambitious targets to help reduce its impact on the planet and aims to get rid of single-use plastics, switch to 100% recyclable packaging and reduce food waste by 30% by 2025.
Nevertheless, the ambition for Burger King to go down the plant-based route and reduce its meat offerings is wildly positive, and we hope other fast-food chains follow in its footsteps.
Prefer making your own meals from scratch?
Here is our guide to epic vegan takeaway recipes you can make at home.
Feature image credit: (Photo by Matthew Horwood/Getty Images)