Chobani Launches Vegan Oat Milk Creamers

This month, yogurt model Chobani will launch two vegan oat milk creamers at retailers nationwide. The brand new creamers will probably be obtainable in 24-ounce cartons ($3.99) in Unique and Vanilla flavors. Chobani may even add vegan Oat Zero Sugar beverage to the road, obtainable in 54-ounce cartons for $3.99. 

Vegan at Chobani
In January 2019, Chobani launched its first coconut milk-based vegan line of 5 yogurt and 4 drink flavors. In November 2019, the model expanded its vegan choices with the launch of The World of Chobani Oat—a line of oat-based merchandise it initially launched with 4 drink flavors, 4 yogurt flavors, and three kinds of yogurt cups with crunchy toppings. In December, Chobani additional expanded the road with Oat Drink Barista Mix, a plant-based milk that it designed to behave like steamed complete milk in espresso.

Oat milk gross sales growth
Chobani is bulking up its oat line to faucet right into a rising market which noticed oat beverage greenback gross sales soar by 272 % in 2020 year-to-date. Different manufacturers have launched related merchandise to capitalize on the expansion of oat milk, together with Espresso-Mate which debuted its vegan Unique Oat Milk creamer beneath its Pure Bliss line at Goal in April.

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