This month, yogurt model Chobani will launch two vegan oat milk creamers at retailers nationwide. The brand new creamers will probably be obtainable in 24-ounce cartons ($3.99) in Unique and Vanilla flavors. Chobani may even add vegan Oat Zero Sugar beverage to the road, obtainable in 54-ounce cartons for $3.99.
Vegan at Chobani
In January 2019, Chobani launched its first coconut milk-based vegan line of 5 yogurt and 4 drink flavors. In November 2019, the model expanded its vegan choices with the launch of The World of Chobani Oat—a line of oat-based merchandise it initially launched with 4 drink flavors, 4 yogurt flavors, and three kinds of yogurt cups with crunchy toppings. In December, Chobani additional expanded the road with Oat Drink Barista Mix, a plant-based milk that it designed to behave like steamed complete milk in espresso.
Oat milk gross sales growth
Chobani is bulking up its oat line to faucet right into a rising market which noticed oat beverage greenback gross sales soar by 272 % in 2020 year-to-date. Different manufacturers have launched related merchandise to capitalize on the expansion of oat milk, together with Espresso-Mate which debuted its vegan Unique Oat Milk creamer beneath its Pure Bliss line at Goal in April.
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