ELLE becomes the first fashion magazine to make a global fur-free commitment.
The iconic magazine will no longer promote animal fur in its publications, website, or social media.
ELLE’s announcement will also affect its advertising content.
Moreover, animal rights activists such as Humane Society International (HSI) and Creatives4Changes are calling the move a “major blow for fur fashion”.
ELLE magazine’s fur ban
The fashion industry is seeing a major shift in attitudes towards the use of animal fur, and for good reason.
This barbaric process forces vulnerable animals into barren cages leading to deformities, obesity, depression and of course cruel and painful deaths.
ELLE magazine’s commitment to go fur-free is a major step for animal liberation.
Not only will the brand ban animal fur in editorials and websites, but also in its press images, street style images and advertisement.
Additionally, all global editions of ELLE have signed the commitment to ban fur, including France, USA, Japan, and Russia.
In a statement, Constance Benqué, CEO of ELLE brand owner Lagardére Group, said: “Societal engagement has always been one of the key pillars of the ELLE brand.
“The world has changed and the end of the use of fur is aligned with the course of History. We hope that, with this commitment, ELLE will open the path for other media to disallow fur promotion.”
“Taking a stand against the cruel fur trade”
In a statement to Vegan Food & Living, Direction of Fashion Policy for HSI, PJ Smith, explained: “We celebrate ELLE for taking a stand against the cruel fur trade and look forward to other fashion magazines following their lead.
“This announcement will ignite positive change throughout the entire fashion industry and has the potential to save countless animals from a life of suffering.”
While Creative4Change Founder, Alexi Lubomirski, added: “Since its inception, ELLE magazine has always been a leading light in fashion, synonymous with freshness, unencumbered by the weight of tradition and formality.
“It is this creative power to inspire, that allows ELLE to make broad steps in shaping the hearts and minds of its readers for a more evolved and aware future for all.”
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