The variety of vegans residing in Germany has doubled since 2016 in keeping with a brand new study carried out by Berlin-based vegan grocery store Veganz. The grocery store surveyed roughly 2,600 members in seven European international locations to study their dietary habits. In Germany, Veganz discovered that 3.2 p.c of the inhabitants now identifies as vegan. When extrapolated for the present inhabitants of 83.1 million individuals, the determine signifies that 2.6 million Germans are vegan—a quantity that was at 1.3 million in 2016 in keeping with a examine carried out by Skopos.
“Not so way back, vegans and vegetarians had been considered moderately unfavourably for his or her alternative of food plan and had been typically ridiculed. Thankfully, that is now a factor of the previous, as individuals’s notion and consciousness have modified dramatically lately,” Veganz stated. “Residing vegan or vegetarian is not a distinct segment phenomenon and is now extra than simply socially accepted.”
In different international locations, Veganz discovered related developments, with Denmark, Switzerland, and Austria main at 2.7, 2.6, and 1.6 p.c of the inhabitants who establish as vegan, respectively. The examine additionally discovered that as a gaggle, Europeans who establish as “flexitarian”—or actively lowering the variety of animal merchandise they eat—is at 22.9 p.c of the inhabitants. Veganz additionally surveyed responders in regards to the vegan merchandise they wished to see extra on retailer cabinets and located that 45.5 p.c of vegan Europeans need extra plant-based chilly cuts, whereas 38.6 p.c need to see a higher vegan selection in baked items.
Veganz—which not too long ago opened a vegan cheese factory in Germany—is utilizing its findings to tell its product choices.