Vegan confectioner LoveRaw is launching a decadent white chocolate version of its popular Cre&m Wafer Bar, essentially a vegan ‘Bueno’ dupe.
The new flavour will feature the same hazelnut cream filling but will be encased in LoveRaw white chocolate instead of the brand’s signature vegan M:lk chocolate.
Creamy and indulgent, the new wafer bar is no exception to LoveRaw’s ‘chocolate first, vegan second’ mantra which champions great chocolate.
Like all LoveRaw products, the White Cre&m Wafer Bar contains zero ‘artificial nonsense’, palm oil or dairy.
And that’s not all – LoveRaw will also be launching a tempting third variety very soon! The third flavour is currently under wraps, but we have been assured that all will be revealed.
‘A leading confectionery favourite’
Speaking in a press release sent to Vegan Food and Living, Managing Director of LoveRaw Manav Thapar said: “Having effectively emulated a leading confectionery favourite with our original Cre&m Wafer Bar, we wanted to take this even further and give our customers a brand-new product to get excited about during a time when everything else is so uncertain.
“With more people buying online than ever before and sales from our e-commerce store up by 2005%, we decided to launch the White Cre&m Wafer Bar online initially, closely followed by in-store across a number of retailers.”
‘Our most successful product line to date’
His partner Rimi Thapar, Co-Founder & CEO of LoveRaw, added: “As the world’s first mainstream vegan alternative to the popular hazelnut cream-filled chocolate wafer bar, our original Cre&m Wafer Bar has performed exceptionally well in the six months since it launched, making it our most successful product line to date!
“We’ve been so taken aback by the reaction to not only the Cre&m Wafer Bar but our entire product range – and we couldn’t be more grateful for all the support we’ve received.”
We can’t wait to get our hands on the new vegan white chocolate ‘Bueno’ dupe, and we’re sure you can’t either!
The White Cre&m Wafer Bar will be available to purchase on the LoveRaw website from Thursday 1st April – make sure to set a reminder on your phone!
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