Vegan firm Mrs. Goldfarb’s Unreal Deli is quickly rising the distribution of its deli meats and can quickly be stocked by greater than 1,000 retailers and eating places nationwide. The corporate is finest identified for its vegan corned beef, which launched at 58 Whole Foods Markets within the Southern Pacific area final yr, is available at all Veggie Grill locations, and is presently being examined as a part of the Cali Sub sandwich at 16 Quiznos locations in Seattle. Unreal Deli will quickly be stocked by a wide range of grocery chains (resembling H-E-B, Ralphs, and Large Meals), delis, diners, and film studios, with extra distributors within the works. “It’s unbelievable how shortly now we have grown. Within the grab-and-go part of our area’s Complete Meals alone, we promote 500 sandwiches per week—it’s a high promoting sandwich,” Unreal Deli CEO and Founder Jenny Goldfarb stated. “The distribution retains rising—right now we’re seeking to shut offers with Albertsons, Publix, Wegmans, and Loblaws of Canada.”
Final yr, Goldfarb appeared on an episode of actuality sequence Shark Tank the place investor Mark Cuban—who has since gone vegetarian—invested $250,000 in trade for 20 % of the corporate. Now, Cuban predicts that Unreal Deli will generate $50 million in sales this year, a large return on his funding. “Unreal Deli is exceeding expectations as they pivot into retail, creating new merchandise, bringing on new accounts in meals service, grocery, even internationally—all throughout a pandemic,” Cuban stated. “I’m very excited for the way this firm will develop over the approaching yr. Maintain a lookout for the best plant-based deli meat to hit your native grocers and eating places.”
Along with vegan corned beef, Unreal Deli additionally presents vegan roasted turkey slices, hen strips, beef crumbles, and taco meat. “Identical to burger lovers might search out plant-based alternate options, deli aficionados can now even have a product that’s, in the most effective sense, Unreal,” Goldfarb stated.
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