Vegan steak at Selfridges? That’s right, Rudy’s Vegan Butcher is moving in!
Rudy’s made waves when it opened its first location in London last year, selling out on the first day after serving a neverending queue.
Now, the iconic vegan butcher shop has opened in Selfridges’ flagship store on Oxford Street.
This is a huge step up for Rudy’s and presents the business with the opportunity to appeal to a whole new audience.
The plant-based meat producer is now serving up vegan meats in the store’s famous food hall, with a range of charcuterie including Pastrami, Salami, and Mortadella, and meaty classics such as Meatballs, Ribz, Burgers and Baycon.
At the deli, you can also find specials such as the Pie of the Day, Rudy’s famous Ruben’z, Mac & Cheeze, and a Veatball Sub.
‘A new step’
Announcing the news on Instagram, Rudy’s wrote: “We are so excited for this new step and we can’t wait for you to visit us and see all the surprises we have for you!”
This is certainly a big step for the vegan butcher, and their success demonstrates the huge demand for vegan meat alternatives in the UK.
In fact, a vegan butcher in Nottingham received the same level of enthusiasm for its products upon opening in March this year.
Named Faux, the vegan butcher shop wasn’t prepared for the overwhelming demand and sold out for three consecutive days.
‘The bigger picture of veganism’
Speaking to Vegconomist, Rudy’s founder Ruth Mumma explained:
“Our aim has always been to start a conversation about the bigger picture of veganism, as well as get customers excited for Rudy’s. Our concept and our food is both a celebration and education of all things vegan.”
We can’t wait to head down to Rudy’s counter in Selfridges.
And if you buy something this week, you’ll get a free Rudy’s tote bag!
Want to try something new for dinner tonight?
Here are the 10 best vegan taco recipes.