Canada-based vegan firm The Very Good Butchers (VGB) is on a large development trajectory. VGB reported a spike in gross sales of 582 % in November 2020—because of a 1,686-percent enhance in orders year-over-year in November—in comparison with gross sales it recorded final yr. “Our e-commerce gross sales went form of by means of the roof throughout COVID-19 after which our grocery retailer retail gross sales additionally noticed a extremely sturdy [increase] as persons are stocking up—they’re cooking extra at house,” VGB CEO Mitchell Scott advised Benzinga.
The butchers go public
The corporate started in 2016 as an area supplier of vegan meats and has rapidly grown to promote its plant-based burgers, sizzling canine, pepperoni, bacon, steaks, and extra by means of varied Canadian stores, together with its personal butcher store. In June, VGB’s dad or mum firm, The Very Good Meals Firm Inc., began trading on the Canadian Securities Change underneath the ticker “VERY,” and inside days its inventory skyrocketed by 800 percent. In November, the corporate’s inventory grew to become obtainable for buy (underneath the ticker VRYYF) to People by means of the OTCQB market—a enterprise market operated by OTC Markets Group and designed for early-stage and creating United States-based and worldwide corporations.
VGB within the US
Utilizing the $8.5 million in funding it obtained throughout its oversubscribed preliminary public providing, the corporate is constructing out its Vancouver facility to extend product from 8,100 kilos to 19,800 kilos of vegan meat per week. The corporate is gearing as much as expand its operations to serve US clients. VGB has additionally not too long ago teamed up with three new logistics companions that may enable the corporate to get its merchandise to clients anyplace in North America inside three days by way of floor transportation.
The butchers give again
Final month, VGB requested followers to appoint a “Very Good Person” to obtain quite a lot of prizes, together with a yr’s price of vegan meat as a grand prize. All through the month of November, VGB obtained 28,293 nominations and on December 1, introduced three winners: Washington state resident and longtime vegan Charlotte; British Columbia resident and vegan activist Veronica; and Maine resident Scott, who left a full-time job earlier this yr to construct a COVID-19 subject hospital to assist folks in want. “It’s our honest pleasure to reward these three Very Good folks, and we respect and thank each one of many 1000’s and 1000’s of different nominees who’re on the market doing good,” Scott mentioned. “Recognizing those that are serving others, and making the world brighter throughout tough occasions, reminds us that all of us have the capability to do good—and adopting a plant-based eating regimen is one solution to begin.”
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