Wicked Kitchen launches vegan birthday cake and cookie dough ice creams

Tesco’s Wicked Kitchen range has been expanding in recent months to include more sweet treats, including a brand new range of vegan cream tubs in tempting flavours.

The range launched in November with three classic flavours including Mint Chocolate Chip, Chocolate and Vanilla, priced at an affordable £2 per tub.

Now the Wicked Kitchen team has decided to take things to the next level with the introduction of two brand new vegan flavours – Vegan Birthday Cake and Cookie Dough!

Rivalling Ben & Jerry’s in the flavour department, the new Wicked Kitchen Cookie Dough Ice Dream Treat features sweet vanilla ice cream generously studded with egg-free cookie dough pieces and chocolate chips.

Whether it’s your birthday or not, you can now treat yourself to a tub of Wicked Kitchen’s vegan Birthday Cake ice cream with vegan cake pieces and a flurry of rainbow-coloured sprinkles.

Both 500ml tubs are priced at £2.50 making them a great wallet-friendly alternative to other comparable luxury vegan ice creams available in UK supermarkets.

Sharing the news of the launch on Instagram, Tesco’s Chief of Plant Based Innovation, Derek Sarno, wrote: “It’s time to celebrate the Vegan Era. Introducing WICKED BIRTHDAY CAKE ice cream!! Rolling out next week across Tesco nation, along side the new sticks and cones.”

Vegan product page Accidentally Vegan UK shared the news on Instagram, much to the delight of dairy-free ice cream fans.

One excited commenter wrote: “Omg definitely need that birthday cake flavour in my life! Hope they get brought to Ireland soon.”

Another said that they had already tried the new flavours, exclaiming: “Birthday cake is lush!! I had to stop myself from eating the full tub!!”

The new flavours are rolling out to stores this week, so get your ice cream scoops ready… unless you’re planning on devouring an entire tub with a spoon in one sitting like we are!

Fancy making your own vegan ice cream?

Try these incredibly creamy and easy vegan ice cream recipes! 

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