UK supermarket Tesco’s exclusive plant-based range Wicked Kitchen, announces its collaboration with Beyond Meat. The vegan brands have come together to launch an exciting new range of frozen ready meals.
The co-founder of Wicked Kitchen Derek Sarno made the announcement through his Instagram page, exclaiming the range will include “Six HOT new meals!!”.
The new ready meals made using Beyond Meat include Cowboy Chilli, Korean Inspired Bowl, Naked Burrito, and Bangin’ Biryani. Peng Panang Tofu Curry and Seriously Sriracha Tofu & Rice also feature in the range. We like it spicy!
“Bringing some much-needed heat to the frozen plant-based category”
This launch will be Wicked Kitchen’s first frozen ready meal range. It will also be the first time the brand has collaborated with vegan meat alternative giants Beyond Meat.
Sarno describes the new launch as “Bringing some much-needed heat to the frozen plant-based category”
“Vegan food for meat-eaters”
Since its launch at Tesco in 2018, Wicked Kitchen’s plant-based range has grown drastically – and all for good reason.
The brand offers so much variety, from cupcakes to pesto, WK has allowed people to transition to a plant-based diet by making their products simple, easy, and exciting. Their recent release being the UK’s first vegan Bakewell slice.
Co-founders and brothers Chad and Derek Sarno’s main innovation is making “Vegan food for meat-eaters”. Often using mushrooms as a source to replicate meat, the chefs have allowed more people to engage in plant-based cooking whilst still maintain meaty textures.
Moreover, the duo have been recognised for their trailblazing success. In 2018, just 8 months since the range launched, Wicked Kitchen was awarded ‘Best Vegan Range’ by PETA, and have recently revealed Wicked Kitchen will be launched in the US.
Inspired to use mushrooms as a meat alternative? This BBQ pulled mushroom burger will do the trick.